​Shift Gears. Level Up. Lean Forward. 

Every career—and every business—hits inflection points. That’s where Upshift Project comes in.

 

At Upshift Project, we help executives and emerging leaders navigate critical transitions with clarity, courage, and confidence. Whether you’re stepping into your next big role, shifting industries, or rethinking your path entirely, we’re here to help you make the next move your best one.

 

Founded by Brian McHugh, a recognized executive with more than two decades of leadership experience at companies like Salesforce, mParticle, Krux, Disney, Experian, and other global media and technology brands, Upshift Project blends operational expertise with a people-first approach. Brian has led and scaled global solution engineering organizations, driven strategic go-to-market initiatives, and played pivotal roles in launching and growing high-impact SaaS products.

 

But what sets Brian apart isn’t just his business success—it’s the way he leads. Former teammates, colleagues, and direct reports describe him as “a thermostat, not a thermometer,” “the voice of reason in the room,” and “a mentor who inspires confidence not just in leadership—but in oneself.” His leadership style combines strategic clarity with deep empathy—unlocking growth for people and performance for teams.

 

He’s known for:

 

• Cultivating high-performing, value-driven teams across complex global organizations

• Coaching rising leaders from unconventional backgrounds into high-impact roles

• Driving alignment and execution across product, sales, and customer success

• Building cultures of collaboration, resilience, and purpose

 

At Upshift, that same energy and philosophy guide every engagement. We don’t just coach—we partner with you to chart your path forward and help you become the leader your next chapter demands.

 

This is more than coaching. This is your upshift.